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Sunday, July 23 • 11:15am - 12:15pm
The Future of Broadway Marketing: Building Deep Communities from the Ground Up

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The state of Broadway marketing has changed. We can longer expect audiences to show up to productions they don’t have an intimate relationship with. Theatrical worlds possess so much potential and by creating multiple pathways for audiences to discover them via TikTok, podcasts, or extended reality, we can treat audiences like collaborators, not consumers. 
In this conversation Brandon Powers, Founder and Creative Director of experiential theatrical brand studio Constellation, will break down his community building approach and share best practices to unlock the potential of a theatrical brand. He will be joined by collaborators and innovative producers, Nico Juber and Blair Russel, to share their approaches and experience building new musicals. Join the session to get energized about the possibilities of a new path for the industry!

avatar for Nico Juber

Nico Juber

Nico Juber is a Drama League songwriting contest & NAMT Challenge award-winning musical writer and was recently named to the "2023 Women to Watch on Broadway" list by the Broadway Women's Fund. Her original comedy MILLENNIALS ARE KILLING MUSICALS was recently seen Off-Broadway (produced... Read More →
avatar for Brandon Powers

Brandon Powers

Brandon Powers is a creative director + choreographer who creates experiences across physical and virtual space. His work focuses on capturing liveness in the digital, building interdisciplinary communities, and shifting culture towards a more embodied future. His key projects include... Read More →
avatar for Blair Russell

Blair Russell

Blair Russell is a producer, developer, supporter, and lover of theater and live performance whose experience ranges from fringe festivals to Broadway shows. His most recent projects include the Tony-nominated Slave Play by Jeremy O. Harris and the critically-acclaimed immersive Off-Broadway... Read More →

Sunday July 23, 2023 11:15am - 12:15pm EDT
Majestic/Music Box