BroadwayCon 2023

The state of Broadway marketing has changed. We can longer expect audiences to show up to productions they don’t have an intimate relationship with. Theatrical worlds possess so much potential and by creating multiple pathways for audiences to discover them via TikTok, podcasts, or extended reality, we can treat audiences like collaborators, not consumers. 
In this conversation Brandon Powers, Founder and Creative Director of experiential theatrical brand studio Constellation, will break down his community building approach and share best practices to unlock the potential of a theatrical brand. He will be joined by collaborators and innovative producers, Nico Juber and Blair Russel, to share their approaches and experience building new musicals. Join the session to get energized about the possibilities of a new path for the industry!